Liverpool is one of Britain’s most iconic cities and many people will find it an attractive location for buying or renting a pub.
But is Liverpool REALLY a good location to buy a pub? Does it offer the profit-making potential you’re hoping for?
On one hand, the central areas of the city are experiencing promising economic growth and revitalised cultural appeal.
However, there is still a lot of deprivation in many of its suburban areas.
So, if you’re on the hunt for pubs for sale in Liverpool, you really do need to know the area before making a final decision. If you’re looking to run a pub for the first time you might want to check out our thoughts on the traits of a pub owner
To help you consider Liverpool as a suitable city for establishing a public house, we’ll analyse the following topics:
1. Liverpool’s new diverse economy
2. The variation in personal income levels in the city
3. Liverpool’s re-emerging population
4. The important role of Liverpool’s distinct culture
5. Liverpool postcode-by-postcode
6. Pub for sale Liverpool
Read on to discover the pitfalls and opportunities that this historic city has to offer…
1. Liverpool’s new diverse economy
Once upon a time, Liverpool’s economy was heavily reliant on its port and manufacturing base. Sadly, the historic foundations suffered huge decline particularly from the 1970s onwards.
It’s been a long road back to recovery and the journey is far from over.
The modern Liverpool, like the other great industrial cities, has been forced to ‘diversify’.
It’s positive news for pub landlords that it’s the service industry which now dominates. This is very much in line with nationwide trend for big cities.
The service industry is a wide-ranging one. It is defined as those businesses which are involved in the selling of services and products to businesses or consumers.
Tourism is a major contributor to the services economy. It’s reassuring to know that Liverpool is the sixth most-visited city in the country. For international tourists it is among the top 100 most visited cities in the world.
Targeting those tourism hotspots should be a major consideration for anyone looking to buy or rent a pub in Liverpool.
There are other positive markers regarding Liverpool’s future economic outlook. For example, the past few years has seen the emergence of a promising new media and sciences sector.
And we shouldn’t completely discount the contribution of the old industries of Liverpool. The city continues to be one of the most important ports in Britain and the car manufacturing industry is still prominent.
Yet, despite having a varied economy based around old and new industries, recent years haven’t been plain sailing for the city…
The strength of Liverpool’s economy still lags behind many other major cities. And there are still major problems with unemployment and deprivation.
Progress is reflected by the growth in Liverpool’s Gross Value Added (GVA – a measure of goods and services produced in an area). GVA rose by £134m in 2013, although this is just below the UK’s average growth levels.
The slow economic progress of recent years means there is a lot of work to do. Perhaps that’s why a hugely ambitious regeneration plan has been mooted…
The ‘Liverpool Waters‘ project could see an extra £5.5bn pumped into redeveloping the Northern Dock area over the next 50 years.
For more detailed data on Liverpool’s economy read the council’s latest economic briefing.
2. Varied income and employment levels across the city
Whether you want to buy or rent a pub in Liverpool, the levels of income and employment in the area are crucial factors to consider.
There is good news and bad news.
The bad news:
- Employment growth has been sluggish since the 2008 economic crash. The public sector was hit hard by Government cuts and the finance industry shrank by a third between 2008 and 2011.
- Liverpool has a long history of unemployment which remains to this day. There are high levels of deprivation located around the city.
- The average weekly wage in Liverpool rose by just 3.7% between 2008 and 2012, while retail prices increased by 12%.
- Gross Disposable Household Income (GDHI – the amount of money individuals have for spending or saving) per head in 2012 was £13,176, significantly lower than the UK average and slightly less than the average of other major UK cities.
The good news:
- While the GDHI per head is lower than the UK average, current trends are positive. GDHI has grown 14.2% between 2008 and 2012: that’s the second highest growth rate across the country’s major cities.
- While the economic turmoil caused by the 2008 crash has impacted on Liverpool, the city has proven to be more robust than in the past. The rates of unemployment are far below the dark days of the 1980s. The loss of public sector jobs has been somewhat balanced out by the increase in private sector employment.
- Looking at longer term trends the news is positive. Between 2002 and 2014, residents in Liverpool have experienced a 46.6% rise in earnings.
- The number of people claiming Jobseeker’s Allowance is falling.
In summary, the longer term employment and earnings trends are positive. However, since 2008 progress has been sluggish and reinvigorating long-term areas of deprivation in the city looks unlikely for many years looking at the current rate of progress.
3. Liverpool’s population and density
While the population of Liverpool has been in long term decline, the most recent census data shows that things have started to turn around.
This is important news if your are considering pubs for sale in Liverpool. The phenomenon of a rising population in a city is usually the result of two interrelated factors: a belief that it will be a suitable place to live and the perception that the area will offer employment potential.
The recorded population of 466,415 in the 2011 census was a 5.5% increase from 2001. This was the first positive population growth recorded since the 1930s. 2013 data shows that this number has increased further to 470,780 – a 7.8% rise from 2011.
Population density was calculated at 4,170 people per sq. Km at the time of the 2011 census. These numbers are largely centred in the key dockside locations.
To compare Liverpool’s population to other areas of the UK, the Guardian produced a handy interactive map taken from the 2011 data (the most recent available census information).
4. The important role of Liverpool’s culture
In 2008, Liverpool held the status of ‘European Capital of Culture’, reflecting Liverpool’s progress over the course of the previous decade.
It’s true that after decades of struggle, Liverpool has begun to resemble a city of opportunity and aspiration.
The role played by Liverpool’s distinct culture and history shouldn’t be underestimated. For some ‘culture’ is a wooly term. A loose descriptive term for summing up the nature of a particular area and its people.
However, since the end of the great industrial age, culture has become more than a descriptive term. It has become an economic driver in its own right.
Culture attracts business.
The fact that Liverpool is such an iconic city, gives it powerful potential and there are many aspects to its appealing cultural identity. History, sport, music and the arts are all a core part of its make-up.
Liverpool possessed one of the greatest ports and dockyards of the British Empire. The city’s past as a great Victorian city, is reflected in its architecture.
Liverpool has one of the highest number of listed buildings in the country and has been described by English Heritage as “England’s finest Victorian city.”
Meanwhile UNESCO has declare large parts of the city a ‘World Heritage Site’ due to its historic past as a trading hub for the British Empire.
Other cultural icons, include Liverpool’s music scene past and present. Thanks to the enduring popularity of The Beatles and other Merseybeat era groups, the Guinness World Records labelled Liverpool the “World Capital City of Pop.”
In the realms of sport, the city homes two great football clubs in Liverpool and Everton. Meanwhile Aintree racecourse hosts the world famous Grand National every year.
When put together, Liverpool’s cultural institutions provide a solid foundation for tourism and, in particular, the leisure industries. History and culture never goes out of fashion. The city of Liverpool is tapping into its great past in order to build for a better future.
So, when sizing up pubs for sale in Liverpool, it’s worth considering the cultural worth. Firstly, in terms of pure money-making potential but also for your own happiness.
5. Liverpool postcode-by-postcode
Let’s take a look at some of the key postcode areas which lie at the heart of Liverpool city:
We have analysed Liverpool’s postcode areas by summarising data from the relevant council ward profiles.
You can view full council ward profiles at Liverpool City Council’s demographic data and statistics page.
We’ll focus on the postcode areas L1-L18 which are based in and around the city centre.
L1 to L3: These areas encompass prime central locations for those pubs for sale in Liverpool.
Liverpool city centre is the commercial, cultural, financial and historical heart of Liverpool and its surrounding region. The inner city districts of Vauxhall, Everton, Edge Hill, Kensington, and Toxteth mark the border with Liverpool city centre.
The immediate city centre consists of the postal districts of L1, L2 and L3, although L6, L7 and L8 cover some parts of the outer city centre also. The resident population of the city centre has grown dramatically over the last decade and now stands at around 36,000 people and rising.
Many of Liverpool’s most famous landmarks are located in the city centre and in 2006 Liverpool was visited by 625,000 international visitors alone, making it the fourth most visited city in the United Kingdom.
Six areas within Liverpool city Centre form the Liverpool Maritime Mercantile City which is a UNESCO designated World Heritage Site. Liverpool city centre is one of the most architecturally significant locations in the country.
The L3 postcode area also overlaps into parts of Everton and Vauxhall.
L4 and L5: Includes parts of Anfield, Kirkfield, Walton, Clubmoor, Tuebrook and Everton.
Although once a thriving area, Anfield has become increasingly run-down in recent years as its residents have been forced out of their homes on account of the government’s controversial Pathfinder scheme.
Anfield, of course, is home of Liverpool football club. Stanley Park, one of Liverpool’s grand Victorian parks, separates Anfield Stadium from Everton’s Goodison Park.
Kirkdale: is one of the most deprived wards in the City and has been the focus of many regeneration initiatives in recent years. In some areas there have been considerable improvements. However there remain considerable housing, health and unemployment issues in the ward which will require long-term solutions.
Walton (L4): situated to the north of Anfield. It has a large, diverse residential population. And homes Goodison Park.
Vauxhall (L5): Vauxhall is an inner city district of Liverpool, Merseyside, England. It is located north of Liverpool city centre, and is bounded by Kirkdale in the north, and Everton in the east, with the docks and River Mersey running along the west side. Classified as part of the Kirkdale ward.
L6: Includes parts of the city centre, Anfield and Everton. But also includes Fairfield.
Fairfield (paired with Kensington council ward area): Fairfield is an area of Liverpool, in Merseyside, England, encompassing streets between Tuebrook and Kensington and stretching to Old Swan. It consists of a variety of houses; there are some traditional red-brick terraces, larger Victorian villas and also the notable and rather wonderful 300 year-old Georgian Fairfield Crescent.
Fairfield is now also home to the new shopping development on Prescot Road, which brings much needed retail stores like Iceland, Tesco, Greggs and other shops into this once neglected neighbourhood centre.
Kensington and Fairfield has extremely high levels of deprivation with almost the entire ward in the most deprived 5% of areas nationally.
Average household income levels are low at £23,300 compared with a City level of £30,100. Household income levels are lower in neighbourhoods in the West of the ward. Almost half (45.8%) of children are living in poverty, above the Liverpool average of 32.5%. High levels of anti-social behaviour.
L7: Includes parts of Fairfield and Kensington, edges of the city centre and Edge Hill.
Edge Hill: Edge Hill is a district of Liverpool, England. It is located to the south east of Liverpool city centre, bordered by the city centre.
It’s part of the Picton council ward – another ward that has some high areas of deprivation. But the Picton area is also popular student population and a high level of transient peoples. Overall crime rate is lowering.
L8: Edges of city centre plus Dingle and Toxteth.
Dingle is located to the south of the city, bordered by the connected districts of Toxteth and Aigburth.
St Michael’s council ward covers the Dingle and Toxteth areas and is a popular area for students to live and young professionals but there are also pockets of deprivation. Higher salaries and lower crime compared to many other areas of Liverpool.
L9: Aintree, Fazakerley, Orrell Park, and Walton.
Aintree: Aintree is a village and civil parish in the Metropolitan Borough of Sefton, Merseyside. Historically in Lancashire, it lies between Walton and Maghull on the A59 road, about 6.5 miles (10.5 km) north of Liverpool city centre, in North West England.
The Fazakerley area is located in north Liverpool, with neighbouring districts that include Croxteth, Aintree and Kirkby. Fazakerley ward has pockets of deprivation.
L10: covers Aintree Village and parts of Fazakerley.
F11: Clubmoor, Croxteth, Gillmoss and Norris Green.
The Clubmoor area is situated in north Liverpool and is bordered by the nearby districts of Norris Green, Anfield and Tuebrook.
Clubmoor is one of the most deprived wards in Liverpool. Though in some areas there have been some considerable improvements, such as, in education and community safety, there remain considerable challenges around housing, health and worklessness that will take time to fully address.
The Croxteth Ward is a relatively stable residential suburb situated in the north east of the city. It does not vary significantly from the Liverpool average on most key indicators. However, there are real disparities between the relatively affluent neighbourhoods to the south of the ward and highly deprived areas in the north.
The Norris Green ward includes Gillmoss. Norris Green is one of the most deprived wards in the city with deprivation particularly high in the east of the ward.
Although there have been considerable improvements in the ward in recent years, there is still considerable housing, health and employment issues which will require long-term solutions. In recent years it has witnessed the greatest population decline of all Liverpool wards.
L12: Features Croxteth Park (see Croxteth above) and West Derby.
The West Derby Ward: West Derby ward is a relatively stable residential suburb situated to the north east of the city. It is considered one of the more desirable wards in North Liverpool with unemployment and deprivation levels low and crime and mortality rates also low.
Unemployment, worklessness and benefits levels in West Derby are significantly below the Liverpool averages, but higher than the corresponding national rates.
L13: Clubmoor (see above), Old Swan, Stoneycroft and Tuebrook.
Old Swan ward is situated in the centre of the city. Housing in the district is mostly in densely‐packed terraced houses, though there are exceptions. It contains one small park – Doric Park.
Edge Lane Retail Park is situated in the south of the ward. The average household income in Old Swan is £28,700, below the Liverpool average of £30,100. 29.9% of children living in the ward are living in poverty, below the Liverpool average of 32.5% but well above the national average (20.1%).
Deprivation levels are particularly high in the West of the ward.
Stoneycroft is a small residential district of Liverpool located to the east of city. Part of Old Swan ward as well as Tuebrook and Stoneycroft ward.
The Tuebrook and Stoneycroft ward lies to the north of the city. Housing in the area is mostly in densely-packed terraced houses. Newsham Park covers the south west corner of the ward.
Tuebrook and Stoneycroft has high levels of deprivation, with just over three quarters (76.7%) of the ward in the most deprived 10% of neighbourhoods nationally. The average household income of £27,700 is below the Liverpool average of £30,100. Unemployment and benefit dependency are a particular issue in the ward.
L14: Knotty Ash is a relatively stable residential suburb and does not vary significantly from the Liverpool average on most statistics used in this report.
However, there are some significant variations between areas within the ward’s. For example, higher levels of deprivation in neighbourhoods in the East of the ward. Encompasses Dovecot.
L15: Wavertree is one of the areas in south Liverpool populated by students of Liverpool’s three universities, especially the Smithdown Road area. This road is known for “The Smithdown Ten” pub crawl, although the number of pubs in business varies year to year.
The Wavertree ward is a relatively stable residential suburb to the south‐east of Liverpool’s inner areas. While the ward scores well compared with other Liverpool wards on most social and economic indicators, deprivation and unemployment is generally higher in the North and West of the ward.
The average household income is £33,200, above the City average of £30,100. About a fifth of children in the ward are living in poverty, significantly lower than the Liverpool-wide average of almost a third.
L16: East of Wavertree.
L17: Aigburth is an affluent suburb of Liverpool, Merseyside, England. Located to the south of the city, it is bordered by Dingle, Mossley Hill, Garston and Grassendale.
It is considered by most Liverpudlians to be one of Liverpool’s more prosperous and green areas, and is widely regarded as the most bohemian part of Liverpool.
It’s based in the St Michael’s council ward area which is a relatively stable residential suburb to the south of Liverpool’s inner area. It contains both Sefton Park and also the recently reopened Festival Gardens site. The ward has traditionally been a popular location for students and young professionals. Income here is significantly higher than the city average.
L18: Includes Allerton and Mossley Hill.
Allerton is a suburb of Liverpool, England. Historically in Lancashire, it is located 3 miles (4.8 km) southeast of Liverpool city centre, bordered by Mossley Hill, Woolton, Hunt’s Cross and Garston.
Allerton has a number of large houses in the prestigious Calderstones Park area, with mainly 1930s semi-detached housing around the shopping area of Allerton Road. Allerton is paired with nearby Hunts Cross to form the Allerton and Hunts Cross city council ward.
Allerton and Hunts Cross ward is a desirable ward, popular to Liverpool residents wishing to combine relatively easy access to the city with a suburban setting. It is one of the most stable wards in the city and has low levels of deprivation, unemployment and crime. Household incomes are amongst the highest in the city.
The Mossley Hill ward is one of the most stable in the city in terms of quality of life indicators. Household incomes are among the highest in the city. Crime, unemployment and worklessness levels are low.
6. Pub for sale Liverpool
*Coming soon…* we’ll publish a list of price ranges for buying, leasing or renting a pub in Liverpool.
For now here are some popular links for bars for sale in Liverpool with some of the major pub companies: