Is improving staff performance the new marketing tool for pubs?

staff performance irish pubA high standard of customer service was once an important part of running a pub business.

Happy customers would regale friends and family about their new favourite pub and word-of-mouth would work its magic.

But it’s even more vital now!

It’s not simply word-of-mouth; it’s ‘world-of-mouth’. People share their pub-going experiences across social media and on popular review sites like TripAdvisor. And it’s all there: the good, the bad and the ugly.

In this guest post, the pub growth specialist, Lester Pyatt, explains why staff performance can be the difference between good and bad publicity and offers tips on how to boost staff performance. Continue reading →

How to find a chef… for free!

find a chef greenIt’s a bugbear of many publicans, hoteliers and restaurant owners. How do you find a chef who is reliable, level-headed and good at their job?

Morning Advertiser recently reported how the UK catering industry is suffering from a chef shortage.

To make matters more challenging, many pubs have a miniscule – or non-existent – recruitment budget.

But don’t despair! There are a range of effective options to recruit a chef free-of-charge.

In this article, I’ll show you:

  1. How to make the most of word-of-mouth and personal contacts
  2. How to advertise on social media and your website
  3. The 6 best free job boards for finding a chef

Continue reading →

These 15 leadership tips will improve your people management skills today

people managementManaging staff is one of the toughest aspects of running a pub.

No doubt you’ll employ many casual workers whose careers – and sometimes attention spans! – lie elsewhere.

Yet, with the right people management skills they can still be inspired to perform their job with pride, purpose and skill.

Whether you want to fire up the motivation levels of your staff, discuss performance issues more effectively, improve your body language, or become more assertive… you’ll find solutions here.

And the best thing? You can action them all today. Continue reading →

What is good pub management? A bartender’s perspective…

Pub management 1In this special feature, guest contributor and former bartender, Charlotte Newman, reveals – from first-hand experience – how pubs can gain the loyalty of staff.

The way you run a pub can have a huge effect on the level of job satisfaction experienced by staff, their loyalty to the business, and their sense of morale in the workplace.

I have seven years’ experience of working behind the bar in various Brighton pubs, and have developed a good idea of what contributes to a great workplace atmosphere.

This is my bartender’s perspective…

Continue reading →

Recruiting bar staff? Here are the 6 character traits to look for

BarmaidThe importance of your pub’s front of house team can hardly be overstated.

You can have a beautifully decorated pub with perfectly conditioned cask ales and a sumptuous food menu; but…

…Having friendly and attentive bar staff still remains a vital aspect of running a successful pub.

So, what are the character traits that make a great bartender? What are the qualities that you need to look for?

These are the six key character traits… and how to uncover them. Continue reading →