Is improving staff performance the new marketing tool for pubs?

staff performance irish pubA high standard of customer service was once an important part of running a pub business.

Happy customers would regale friends and family about their new favourite pub and word-of-mouth would work its magic.

But it’s even more vital now!

It’s not simply word-of-mouth; it’s ‘world-of-mouth’. People share their pub-going experiences across social media and on popular review sites like TripAdvisor. And it’s all there: the good, the bad and the ugly.

In this guest post, the pub growth specialist, Lester Pyatt, explains why staff performance can be the difference between good and bad publicity and offers tips on how to boost staff performance. Continue reading →

6 simple steps to conquer TripAdvisor as a pub marketing tool

Bonus: Download our free checklist that will show you how to quickly setup and run your tripadvisor page!

TripAdvisor pubs owl laptopFollowing our article on why savvy TripAdvisor pubs have an advantage over competitors, we thought we’d help you join the collective…

…by demonstrating how to become one of those savvy TripAdvisor pubs.

These are the pubs successfully using TripAdvisor to attract new customers.

Despite the horror stories, it is entirely possible to make TripAdvisor work for you.

Besides, there’s a simple choice:

  • Leave your TripAdvisor pub page exposed to the whims of the internet-arati.

Or,

  • Take control of your listing, exhibit your pub in all its glory and transform it into a customer-cultivating resource.

Continue reading →

Why savvy TripAdvisor pubs have an advantage over competitors

Trip AdvisorTripAdvisor is a hugely important website for pubs. As the world’s most popular travel site it has the potential to influence whether or not a customer chooses to frequent your establishment.

If someone’s going to write a review of your pub right now, then TripAdvisor is the most likely website they’ll use.

At the same time, if someone wants to find out if your pub is any good, then there’s a good chance they’ll read-up about it on TripAdvisor. Continue reading →

15 PR Bloggers You Should Follow in 2015

News follower-1Everything was easy in the old days, pick up the phone to the local paper and hey presto, some column inches to promote your latest event.

Alas, the local paper is not the force it once was, declining readership has sounded the death knell of print media. It’s all about digital media now, right?

Busy pub landlords don’t have time to keep up with the latest trends for reaching and engaging customers. Yet, if you want to run a pub filled with happy customers you’re going to have to do just that.

Which is why we’ve put together a list of the top PR bloggers that you should follow.

Continue reading →

Why publican’s MUST get their customer’s contact details. (And how.)

The_North_Wind_and_the_Sun_-_Sun_-_Project_Gutenberg_etext_19994Any successful publican will tell you that getting customers to return is far easier than attracting new clientele.

Think about it. If your pub offers a great service to your customers, then it’s fairly likely they’ll return.

However, they’re even more likely to return if you persuade them to.

So, apart from offering great customer service, how do you secure the loyalty of your patrons?

You must persuade and remind them to visit your pub when they are away. To do this you must capture their contact details

Continue reading →

How to create a successful letterbox marketing campaign for your pub

letterbox marketing doorThe humble door-to-door leafleting campaign should be considered a vital element of any pub’s marketing efforts.

There are four main reasons why it’s so effective:

  1. You can successfully target those people who live within your pub’s catchment area.
  2. The advert is certain to be seen.
  3. It’s low cost, high reward.
  4. Flyers can be used time and time again.

Letterbox marketing is a must for anyone running a pub. It’s a form of communication guaranteed to reach those people most likely to consider frequenting your premises.

This article will demonstrate the key aspects of creating a successful leaflet marketing campaign. It will cover:

  • How to create customer-enticing content for your leaflets and flyers

  • How to design the flyer: should you hire a professional or do-it-yourself?

  • Leaflet printing options and costs

  • Advice on distribution

Continue reading →

Pub businesses need to target the right customers. Here’s how…

Target pub customersDo you know who your target customer should be?

Working out the answer to this question should be a key part of your business strategy.

Because targeting the right pub customers can be the difference between success and failure in running a pub.

This article offers useful tips for doing just that.

But, first, I want to explore…

How and why some publicans cater for the wrong customer

The new publican starts off with an idea of the target customer. The needs and wants of this target customer is influenced by the publicans own experience in frequenting pubs.

Such an easy mistake to make!

They instinctively want to offer the kind of food they enjoy and a drinks range they’ll savour. It’s likely too that this publican’s ideas are influenced by their peer group.

And so, what they end up creating is a pub which caters for them and their buddies. Which is all well and good if they’re running a pub in a catchment area with needs and desires which match their own.

But what if they don’t match up? Continue reading →

Know your way around Twitter: a pub marketing guide for beginners

Following on from our last article (which explained how to set up a Twitter page for your pub) we will demonstrate how to master Twitter’s key features.

Getting to know Twitter is pretty easy. But too many people in the pub trade – and in other business professions – create an account and start tweeting, following and hashtagging till their heart’s content.

Which is all well and good. Problem is, they haven’t taken ten minutes to learn all the essential elements which will make them more productive and effective in utilising Twitter as a pub marketing tool.

I clicked around a few pub’s Twitter accounts. I discovered a missing biography here. An absent cover photo there. Plus there were accounts desperately in need of new updated content.

These are just the obvious aspects of running a pub Twitter account. No doubt there is much more they are missing out on.

So, read on and we’ll showcase the key functions you should be aware of on Twitter. This will lay the foundations for a Twitter account which will be effective in attracting followers and drawing new customers into your pub.

Continue reading →

How to set up a Twitter account for pubs: a guide for newcomers

We’re about to demonstrate how to set up a Twitter account for your pub in 8 easy steps.

(If you already have a Twitter account but want to know how to get the best out of it, skip to our guide: How to create Twitter content for pubs.)

But before that we do that, I want to explain why Twitter should be an important aspect of your pub’s marketing strategy.

The truth is this: social media is increasingly being used by people to plan where they eat and drink. It’s a trend which is reflected in a 2014 survey by social media agency Clarity Comms.

Continue reading →