When you’re considering running a pub for the first time, it’s OK to experience pangs of self-doubt. After all, it’s a massive undertaking and there’s lots to learn.
Besides, anyone who enters the trade brimming with misplaced self-confidence, will likely exit the trade humbled and out of pocket.
Long ago, things were much simpler. Being a publican was considered a comfortable retirement proposition. Continue reading →
In our previous article we made the hard-nosed business case for why customer feedback matters.
If you’ve read it then you’ll be keen to learn all the strategies available for successfully gathering customer opinions.
So, that’s exactly what we’re going to do. PLUS we will show you how to organise and act upon this information enabling you to run a pub with greater success. Continue reading →
How often do you get to hear what patrons think of your pub? Everyday? Once a week? Only when the moon turns blue?
Perhaps you’re among those who DO seek out the opinions of your pub’s customers.
Yet, too many pub owners gather customer opinions by chance. Like when a customer sends an email to the pub or when a conversation is overheard in the bar. Continue reading →
Last year the Telegraph published a fascinating article which detailed why coffee shops are replacing pubs in Britain.
Unless you’ve been living on Kepler 452b, you will have noticed the huge rise in coffee shops across our town and city centres which has taken place over the last 15 years. Chains like Costas and Starbucks seem to be everywhere; while independent coffee houses are also booming.
This increase in the number of coffee and cake dispensaries has coincided with the continuing decline of public houses.
Is there a correlation? Continue reading →
So, you’re feeling inspired to run your own pub?
Perhaps you’ve experienced warm beer and cold service and thought: ‘Isn’t this supposed to be the other way around?’
You reckon you’ve got the ideas, drive and ambition to make a go at running a successful pub.
Continue reading →
There is no one-size-fits-all solution when it comes to owning a pub. In an ideal world most people would like the freedom of owning a pub outright, known in the trade as a ‘freehold’ pub.
However, it’s not a realistic option for everyone. Start up costs, business acumen and experience… these are all things which should be taken into account.
In this Pub Landlord Advisor guide, we’ll explore your options for running a pub: tenancy, lease and freehold.
(If you’re a first timer, you might also be interested in the 8 personal traits of a successful pub landlord.) Continue reading →
The idea of renting or buying a pub in London will appeal to those seeking the hustle and bustle of a venue in the big city.
In the prime areas of London, competition will be fierce, rent prices will be sky-high, and potential customers will be plentiful. That is why you have to get your pub marketing strategy right if you do decide to rent in London.
However, as with any major capital city, there is a huge disparity in the levels of prosperity between – and within – different boroughs.
In this special feature we will focus on the market and lifestyle conditions for running a pub in the 12 boroughs that make up inner London. Continue reading →
Any successful publican will tell you that getting customers to return is far easier than attracting new clientele.
Think about it. If your pub offers a great service to your customers, then it’s fairly likely they’ll return.
However, they’re even more likely to return if you persuade them to.
So, apart from offering great customer service, how do you secure the loyalty of your patrons?
You must persuade and remind them to visit your pub when they are away. To do this you must capture their contact details…
Continue reading →
The humble door-to-door leafleting campaign should be considered a vital element of any pub’s marketing efforts.
There are four main reasons why it’s so effective:
- You can successfully target those people who live within your pub’s catchment area.
- The advert is certain to be seen.
- It’s low cost, high reward.
- Flyers can be used time and time again.
Letterbox marketing is a must for anyone running a pub. It’s a form of communication guaranteed to reach those people most likely to consider frequenting your premises.
This article will demonstrate the key aspects of creating a successful leaflet marketing campaign. It will cover:
How to create customer-enticing content for your leaflets and flyers
How to design the flyer: should you hire a professional or do-it-yourself?
Leaflet printing options and costs
Advice on distribution
Continue reading →