Is improving staff performance the new marketing tool for pubs?

staff performance irish pubA high standard of customer service was once an important part of running a pub business.

Happy customers would regale friends and family about their new favourite pub and word-of-mouth would work its magic.

But it’s even more vital now!

It’s not simply word-of-mouth; it’s ‘world-of-mouth’. People share their pub-going experiences across social media and on popular review sites like TripAdvisor. And it’s all there: the good, the bad and the ugly.

In this guest post, the pub growth specialist, Lester Pyatt, explains why staff performance can be the difference between good and bad publicity and offers tips on how to boost staff performance. Continue reading →

What is good pub management? A bartender’s perspective…

Pub management 1In this special feature, guest contributor and former bartender, Charlotte Newman, reveals – from first-hand experience – how pubs can gain the loyalty of staff.

The way you run a pub can have a huge effect on the level of job satisfaction experienced by staff, their loyalty to the business, and their sense of morale in the workplace.

I have seven years’ experience of working behind the bar in various Brighton pubs, and have developed a good idea of what contributes to a great workplace atmosphere.

This is my bartender’s perspective…

Continue reading →