Is improving staff performance the new marketing tool for pubs?

staff performance irish pubA high standard of customer service was once an important part of running a pub business.

Happy customers would regale friends and family about their new favourite pubĀ and word-of-mouth would work its magic.

But it’s even more vital now!

It’s not simply word-of-mouth; it’s ‘world-of-mouth’. People share their pub-going experiences across social media and on popular review sites like TripAdvisor. And it’s all there: the good, the bad and the ugly.

In this guest post, the pub growth specialist, Lester Pyatt, explains why staff performance can be the difference between good and bad publicity and offers tips on how to boost staff performance. Continue reading →