TripAdvisor is a hugely important website for pubs. As the world’s most popular travel site it has the potential to influence whether or not a customer chooses to frequent your establishment.
If someone’s going to write a review of your pub right now, then TripAdvisor is the most likely website they’ll use.
At the same time, if someone wants to find out if your pub is any good, then there’s a good chance they’ll read-up about it on TripAdvisor. Continue reading →
When you’re considering running a pub for the first time, it’s OK to experience pangs of self-doubt. After all, it’s a massive undertaking and there’s lots to learn.
Besides, anyone who enters the trade brimming with misplaced self-confidence, will likely exit the trade humbled and out of pocket.
Long ago, things were much simpler. Being a publican was considered a comfortable retirement proposition. Continue reading →