The idea of renting or buying a pub in London will appeal to those seeking the hustle and bustle of a venue in the big city.
In the prime areas of London, competition will be fierce, rent prices will be sky-high, and potential customers will be plentiful. That is why you have to get your pub marketing strategy right if you do decide to rent in London.
However, as with any major capital city, there is a huge disparity in the levels of prosperity between – and within – different boroughs.
In this special feature we will focus on the market and lifestyle conditions for running a pub in the 12 boroughs that make up inner London. Continue reading →
Any successful publican will tell you that getting customers to return is far easier than attracting new clientele.
Think about it. If your pub offers a great service to your customers, then it’s fairly likely they’ll return.
However, they’re even more likely to return if you persuade them to.
So, apart from offering great customer service, how do you secure the loyalty of your patrons?
You must persuade and remind them to visit your pub when they are away. To do this you must capture their contact details…
Continue reading →