Why excellent pub customer service is the bedrock of success

happy pub customerToday’s publican faces a huge amount of competition from super slick chains backed up by efficient corporate infrastructures.

But that’s no reason to despair: it’s a reason to up-the-ante. What remains a crucial tool in the pub landlord’s armoury, is the ability to provide a distinct service and a greater – more personable – standard of customer service.

Great pub customer service can be the difference between surviving and faltering, or prospering and failing.

It’s the crucial element which makes the difference between cultivating return customers – or being left with one-stop wonders. Continue reading →

Is a pub business plan important? (hint: yes it is, here’s why)

pub business plan leapTaking on a public house is a huge undertaking, so it is vital to have a well-defined business plan.

A meticulous approach can massively reduce the leap-of-faith involved in running a pub for the first time.

Your pub business plan should function as a detailed road-map that clearly outlines your business goals, how you plan to achieve these goals, potential problems that may arise along the way and how they can be solved.

Unfortunately most people think that business plans are only for people who are starting a business, but they are also vital for running businesses and must be updated each time the market conditions change.

Continue reading →