Alas, the local paper is not the force it once was, declining readership has sounded the death knell of print media. It’s all about digital media now, right?
Busy pub landlords don’t have time to keep up with the latest trends for reaching and engaging customers. Yet, if you want to run a pub filled with happy customers you’re going to have to do just that.
Which is why we’ve put together a list of the top PR bloggers that you should follow.
Let’s face it, no community understands the shifting sands of how best to acquire customers more than PR professionals. They’ve had to learn fast how to get the best out of the new and the old worlds of public relations, enabling businesses to keep in touch with potential customers.
So if you’re not sure how best to promote your pub, you’d do well to start following these PR bloggers.
Without further ado, here’s the list…
As you can see from the about page above, Neville Hobson has been around for a while. He mixes PR, social and business communications commentary in an easily accessible format. He tends to write about big business and government based communication issues. Nevertheless, there is plenty here to be gleaned for the small business owner.
If you prefer to listen than read, Neville is an early pioneer ofpodcasting, producing a regular podcast with his co-host Shel Holtz. There is something for everyone on this extensive blog.
Stuart Bruce is well recognised within PR circles as an expert in modern digital comms tools and techniques. The pages of his blog are filled with commentary about big business and government approach to PR, let’s not let that get in the way.
By following Stuart’s blog you will see how the big guns are using digital comms to promote their brand/business.
Rachel Miller is an internal communications expert. She advises some household names on effective communication across the organisation. Rachel’s blog is filled with pages showing that good PR starts within the organisation.
You may be thinking, but I have less than 10 people working in my pub, what will I get from this blog? I’ll answer your question with a question, do your staff have a consistent understanding of what you’re trying to achieve in your pub? Effective internal communications is the key to consistency here, and Rachel knows a thing or three about that.
Stephen Waddington is the former president of the CIPR, the industry body behind the PR profession. It’ll come as no surprise then that Stephen has a keen interest in guiding PR practitioners toward professional conduct. Sounds stuffy doesn’t it…Nothing for the busy pub landlord here, right?
Think again. Stephen’s blog is filled with innovative original articles talking about good PR practices. You’ll learn a lot about what it takes to promote your business effectively to current and future customers.
Chris Norton mixes personal and PR related topics on his blog, which makes for an interesting read. We especially liked the ‘PR stunt of the week’ section. There is lots to ponder on this engaging blog, filled with tips and tricks for getting the most out of your social media campaigns.
My favourite is the social media cheat sheet, which has all the image sizing expected on all the major social media profile pages. It’s giveaways like this that save you time in setting up your promotional channels.
Rachel Moss is a former TV news broadcaster turned PR pro. From that perspective she knows a thing or two about traditional news outlets. Rachel is one of those bloggers who doesn’t blog for the sake of it. She doesn’t publish as often as some of the others in this list but when she does it’s worth a read.
We can all agree that running a pub means that you’re into marketing. Have you heard of Hyper Local? I must admit I hadn’t, according to Rachel I shouldn’t be asking that question, one thing’s for sure, you can’t get more hyper local than the local pub.
Heather Yaxley is a no fluff PR thought leader, at least that’s the impression we get from her blog. Heather let’s her content do the talking, no need for a long rambling about page, or a large site with lots of pages. Nope, not on this blog, the content is front and centre, which is ideal for the busy pub landlord.
Heather’s been publishing content regularly since 2006, so there is a lot to catch up on. I like her down to earth approach and the acknowledgment that payment for content does not make a professional. This gives us all hope that we can produce social marketing campaigns to compete with the big boys.
Although Antony Mayfield would no longer see himself as a PR blogger, I’ve added him because he has done it all from PR to marketing. His blog is filled with insights and commentary about modern communication channels and marketing practices.
We are in illustrious company now, Sarah Pinch is the current president of the CIPR (Chartered Institute of Public Relations). Again this is a blog that let’s the content do the talking. Sarah’s blog contains a body of knowledge going back some years, with a background in journalism and marketing this blog is one to follow if you want to keep up with current digital communication trends.
Mat Morrison is one to follow, you’re going to have to work at it though. His articles are filled with data driven insights gained from social media. Not to worry, Mat will show you how he does it and the benefits to be gained from understanding the data. Let’s face it, we live in competitive times, anything that helps us keep ahead of the competition is a good thing.
Mark Barkowski knows how to communicate to consumers, for that reason alone he’s worthy of being on your rss feed. Mark’s blog is filled with commentary on the way big business communicates with consumers. Not only are they an interesting read, you can gain some current best practice insights for communicating with your customers.
Danny Whatmough has been around the houses, career wise. Danny arrived in PR via a digital marketing for his own web startup. I think this gives him the chops to know some real world business development. Danny has a weekly round-up called ICYMI (In Case You Missed It), where would we be without the 140 character limit of twitter, right?
Sarah Hall is the MD of her own PR consultancy, working with businesses of all sizes. Her posts tend to get straight to the point, containing some valuable tips on getting the best from digital communications. Sarah is not afraid to introspect on the state of PR and how the changing communications landscape can best support businesses in their marketing campaigns.
Max Tatton-Brown runs his own communications agency, like the majority of his colleagues on this list, Max writes about all things digital comms. At last we found a PR blogger who gave some airtime to the press release. It’s thought-provoking stuff, as the humble press release can be the lifeblood to some pub landlords’ marketing campaigns.
Tom Rouse is a self-proclaimed social media addict with a journalistic background. He has a vast backlog of commentary on all facets of social media and digital marketing. Tom hasn’t got the back catalogue of some of the other bloggers on this list, but he’s definitely one to keep an eye on.
I hope you enjoyed reading through the list. Put your favourites into an RSS app and read them whenever you have time, I guarantee you’ll get some great ideas for communicating with your audience.